Making Marketing Programs Work

Fresnel Partners’ expertise encompasses the entire sales and marketing process, from analysis and strategy through successful implementation.  We’ve executed winning programs for companies of all sizes in a wide range of industries, including:

• Building and managing a 50-person lead generation operation for a B2B global software company
• Launching a successful database-driven direct mail and telephone sales operation targeting the hardest of all markets to reach, doctors
• Planning and structuring a reseller sales channel for a supplier of hotel WiFi systems
• Building a national accounts sales group and a network of 60 dealers to launch the commercial business unit of a music service company
• Constructing a hosted technology service offering for an international call center provider

Whether you are selling a product or service, whether you represent a well-known, established company or a new start-up, one fact remains clear:  it is unlikely that you will maintain a competitive advantage unless you discontinue doing things the way you’ve always done them.

In addition to marketing programs, Fresnel Partners stands ready to support your sales effort.  Our sales development process offers a comprehensive, concise approach that will help develop a skilled, successful sales professional.  By uniting present sales skills with a personal development system, a sales professional will uncover a system that will lead to higher levels of achievement.